Today, investors are using alternative forms of data for new and innovative ways to generate alpha. Non-traditional datasets--like retail foot traffic, parking lot car counting, and brand affinity based on social media sentiment--are increasing in volume every day. We like to think that, at some point, all data was "Alt Data", as even the most traditional forms of data were once hard to find and incorporate into investment strategies. For more than three decades, Bloomberg has been a trusted source of data – alternative and otherwise. Alongside our best-in-class traditional data, our clients have had access to a variety of alternative datasets through the Bloomberg Terminal and Bloomberg's data feeds for almost 10 years.
Coupled with today's advances in cloud computing, machine learning and artificial intelligence, the ease of accessing alternative data from Bloomberg is helping our clients seamlessly integrate high-value data into all of their workflows.
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