Achieve Growth by Aligning Demand Gen Program to GTM Strategy | Mike Volpe at REVTalks 2019

Rapid revenue growth can be truly game-changing: uprooting entire industries, creating new categories, and crowning new market leaders. If you make the wrong demand-generation investments, you can waste a lot of time and money for little growth. The right investment for one company might be the exact wrong investment for another. Aligning your company strategy with your go-to-market plan tied to a demand gen program is key. Come learn when to use which demand gen tactics and how to diagnose if you are misaligned or well-aligned.

Mike Volpe is CEO at Lola.com.
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REVTalks 2019 was hosted by The Pedowitz Group.
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