Part Two of our Starting a Coffee Business series is live! In this guide, our experts discuss figuring out your target market, building your brand, equipment, and tying it all into your marketing strategy. Check out our free, written guide to Developing a Coffee Business that dives into the details of all these topics:
0:00 - Intro
0:24 - Who Are Your Customers?
2:20 - How Do You Create A Brand?
5:16 - What Is Your Marketing Strategy?
7:58 - What Equipment Do You Need
9:46 - How Do You Source Products
11:42 - Resources & Credits
Really Useful Resources from TRUiC:
🌎 Don't forget to secure your business's web domain name:
🔎 How To Start an LLC
🔎 Startup Savant
If you’ve ever wondered about Starting a Coffee Business, this is your chance to get real-world insight from these experienced professionals:
☕️ John Roos - Owner, RoosRoast Coffee (
☕️ Lisa Bee - CEO & Cofounder, Sweetwaters Group LLC (
☕️ Marcus Goller - Founder/President, The Brighton Coffee House and Theater (
☕️ Maliesha Pullano - Owner, Mamaleelu Cold Brew (
☕️ Jess Harmon - Coffee Expert & Director of Coffee at Cultivate Coffee (
To get all of the other Starting a Coffee Business guides on Planning, Opening, Running, Growing and other coffee-specific articles, visit:
🔥 Produced by TRUiC (
🎹 Original Music by MKO
⏱ Total running time: ~60 minutes.
🔥 At TRUiC, The Really Useful Information Company, we are dedicated to providing the most useful information for small business owners, and would love to see your feedback in the comments on what other businesses you’d like to see covered.
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