Pay Per Clicks (or Google Ads) is a great way to get immediate traffic. But it's not always the smart decision for the long run. Running Pay Per Click is almost like a casino. See, Google makes it so easy for you to start running the ads. All you have to do is set up one line of text, your keywords, put your credit card in, and boom, you are at the top of the search. It's like pulling the lever at the casino and being excited for the immediate traffic. But then after a short period of time, you start to notice a change. The phone stops ringing. Traffic has gone down. Perhaps the competition is too high. This is where most people increase the amount of money they pour into Google hoping that it will make the phone ringing again. Well, Google AdWords does not work like that. There are things you need to know and factors to learn in order to invest your money. in a smart way, if you don't know what you're doing, it's more like gambling. Instead of buying stocks, you put money in and you don't know what will come out. So pull up a pen and paper and let me give you a few tips.
Let's say that you're a painter, and you want to sell more painting. First, you need to target your keywords, you need to find five to 10 of the most valuable keywords for you. Now, Google's mission is to help you spend your money the fastest way. Therefore, if you're putting a general keyword like by our online, you could spend your money at the wrong place and really fast. A more targeted keyword will be oil painting for sale, which will help you get the specific person to match your needs. The second key element is to track your conversion rate. Google gives you all the information you need in order to see how your ads are
But if you don't track your conversion rate, you just end up paying for click throughs that aren't even relevant for what you're looking for. The third thing is to know how to set up negative keywords and filters. For example, let's say that you don't want to pay for ads outside of the United States, because you don't ship your painting abroad. So why pay for relevant ads without monitoring your AdWords, you just end up paying for eyeballs that you don't even need. You see, we treat Pay Per Click Like a science instead of gambling. We analyze the conversion rate. We look at your competitors to find out what works for them. And if there's some untapped riches in the market, we optimize your AdWords so you won't pour your money into AdWords for nothing. Remember, with a strategy and research Google AdWords can turn from a wild casino to a sharp arrow targeted straight towards what you need.
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Hugh Benjamin Online Marketing Consultant
888.240.0606
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