✔️SUBSCRIBE✔️ Looking for a way to increase sales? Here’s your answer: Telling a story sells your product or service better than anything else. In this video, I explain how storytelling impacts buyers and I offer some storytelling sales techniques to help you close more deals.
Here are six ways to increase sales through storytelling:
1. Recognize that data alone doesn’t persuade people. Wrap your data up in the emotional context of a story. People buy from those they like, trust, believe, and feel they know. Storytelling helps qualify you.
2. Use story to illustrate your point. Don’t just tell – show. Let buyers’ imaginations do the heavy lifting.
3. Present customer testimonial stories. Your first satisfied client’s story sells your next client on the benefits of working with you.
4. Share your company’s story and explain what your job means to you. Give examples of how you’ve helped people and how it makes you feel.
5. Learn how to execute these storytelling sales techniques. Stories aren’t just a list of facts; rather, they convey painful or pleasurable experiences. A story has a beginning, middle, and end, and it has a point.
6. Put a human face on you, the salesperson. Humanize your product or service. And connect with the humanity in the person you’re trying to sell to.
Hopefully, this video does more than just teach you six storytelling sales techniques. I want to change your perspective on selling. Do you think of a sales pitch as a catalog of facts, figures, features, and benefits? Think again. Story sells, and if you see selling as the chance to share your story, you’ll sell much more.
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