Online Marketing Specialists: Stephen Lau and Tahmid Jawad talk about Inbound and Outbound Links
Links are a definition of a relationship. They are what Google uses to define who are or are not your friends.
Inbound Links
Inside your website are two types of Links: Internal and External. Internal Links sit within the website connecting pages (like home page to resources or testimonials, etc.). You can use the targeted keywords within the website to link to particular pages.
Google recommends avoiding using generic copy like “click here”. You are trying to give the search engine the context of the page. In other words, you are guiding the search engine rather than the navigation at the top of the page. So, giving context to the keyword makes it easier for the user and the search engine.
Recommendations
Make sure your link looks different than other text. Use another color or underline. It is helpful if they stand out a bit.
Don’t link with an entire sentence. Choose your verbiage and keep it short.
Don’t be excessive with Links. Keep a natural flow. Divide and structure your text.
Avoid all pages linking to all pages.
Keep your menu short. If it is too long, people will get confused. Consider using sidebars for easy navigation to relevant pages.
Outbound Links
These are used to connect with another source. An example would be a relationship with a manufacturer.
The search engine will try to define who you are by who you Link with. It is looking for the community that you deal with. Through those relationships it will judge your industry or business.
External Links are great if you are connecting with local business associations or charities or partners.
If you end a relationship with one of your Outbound Links, you will need to remove that Link. This can happen if the other entity now has developed a bad reputation, or no longer exists, or is no longer relevant to your enterprise. You have the responsibility to control what is on your website.
Google values Links inside your website as well as to whom you Link. Follow the rules, especially don’t Link all pages to all pages. Be careful who you Link to; that is how Google defines you and your operation.
This information is presented by Stephen Lau and Tahmid Jawad who can be contacted at info@salientmarketing.com.
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This information is presented by Stephen Lau and Tahmid Jawad who can be contacted at info@salientmarketing.com.
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